Rooted in the heart of Flanders fields in Belgium, the history of the family Masureel dates back to the 16th century.

Masureel studio carries a large cultural heritage and take it as a reference for the company's mission.

Art, craftsmanship and respect for nature characterizes their creations. The collections take inspiration from a rich archive of historical wallpapers and fabrics and a collection of modern & contemporary art.

The Masureel art collection comprises works from the beginning of the twentieth century, lyrical abstraction, minimalism and conceptual art, up until the most recent practices of contemporary artists. Its nucleus is formed by the 1920s Belgian constructivists (i.a. Jozef Peeters, Marthe Donas, Prosper De Troyer, Victor Servranckx), who break with earlier conventions and develop a new visual language that's firmly based on line, form and colour. This artistic movement runs parallel with the rise of modern industry and its urge to innovate. In this era, many artist indulged with industrial processes, in order to literally give shape to a new society.

Every Masureel line is underpinned by a rich archive of textile designs and an art collection. Every collection is completely made in-house, from design to production. The persistent creative urge of their designers and the inexhaustible desire to develop the latest techniques in production, lead Masureel to continuously innovate and excel in colour, design and structure.

Being committed to the environment is for Masureel more than just a statement. They strive for minimal impact in their production facilities as well as for the materials we produce.